About us — X Prime

Your gateway to growth, innovation & investmentRiyadh · Cairo · Dubai · London

Who we are

20+

Years of collective expertise

Our firm brings together professionals with diverse backgrounds across multiple disciplines, so we can deliver integrated strategies with depth, precision and impact.

Our role goes beyond consulting: we act as strategic partners who share our clients’ aspirations. By understanding their specific challenges and opportunities, we design tailored solutions aligned with long-term objectives.

Beyond traditional consulting, we open new gates to growth, innovation, investment and wealth management — a clear path to sustainable success.

Comprehensive solutions under one roof
Expertise across multiple disciplines
Gateway to growth & innovation
Tailored strategies for every client

Our values

The values that guide our actions and aspirations

01 · Integration

Synergy and collaboration — one unified team integrating diverse skills to deliver holistic solutions.

02 · Interaction

Open communication and meaningful engagement that builds strong, lasting relationships.

03 · Excellence

The highest quality in everything we do, setting new standards of performance and innovation.

04 · Empowerment

The tools, resources and support our people need to take initiative, grow and succeed.

05 · Professionalism

Integrity, ethics and accountability that earn the trust and respect of clients and partners.

06 · Impact

Results that matter — a lasting, positive difference for clients, community and the world.

Leadership

Meet our people

Work with them →

Dr. Farag El-TrakeCorporate law, M&A & governance22+ years advising multinationals, diplomatic entities and international organisations on complex transactions, cross-border investment and legal restructuring.

Dr. Ismail RoushdySupply chain & digital operations21+ years across Egypt and the Gulf in strategy, procurement, logistics and ERP-led transformation — healthcare, pharma, food, fashion and trade.

Dr. Amr AbdellatifNational transformation & excellenceManagement consultant in Lean, operating models, strategy and performance across government, private and non-profit sectors; PhD research on AI in change management.

Riham AbazaCommunications & operationsMarketing strategy, brand, sales and CRM; led HR set-ups, talent acquisition and PR, onboarding clients such as Edita and Breadfast. Dual MBA.

Advisory bench

Meet our experts

Portrait

Ahmed El AwadyDigital transformation & IT governance20+ years across aviation, hospitality and media — ERP (Odoo), enterprise architecture, CISA/ITIL governance and cybersecurity.

Portrait

Mohamed TohamyLeadership & organisational transformation15+ years in executive coaching, HR development, marketing and sales; lead trainer for the Royal Saudi Air Force and KACST programmes.